One means to identify potential licensing opportunities is to look at the total number of citations of the company’s patent portfolio by other entities. The “Identification of Licensing Opportunities” figure shows how many times other entities cited a particular company’s portfolio. Potential licensees might thus be not only the top citing entities like Sandisk, E Ink, Siemens, Advanced Micro Devices, but also entities further down the listing as they too have demonstrated interest in this field.