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What Might be the Merger’s Non-Adjacent Licensing Opportunities?

Identifying New Market Segments

Finally, using patent to SIC or NAIC concordance codes may identify potential licensees of the proposed merger’s patents.  This can be done as shown in the Identifying “New Market Segments” figure. The concordance results show nonaffiliated business segments that use the same underlying core technologies. This is especially useful in finding potential leads that can generate revenues from assets that will not be used by the merger in its core business areas.

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