Overall Product Development Capability Counts for Speed-to-Market!
pgermeraad
Focus on your overall product development capability rather than narrowly on Speed-to-Market.
Enablers of Speed-to-Market Performance that are strong or significant contributors to product development speed are strongly associated with overall proficiency in new product development.
Faster development speed leads to improved product success in the market depending upon a variety of industry and competitive factors.
‘Best vs. the rest’ comparisons show that the best performers are substantially better at managing time-to-market.
It is likely that better performance in executing Speed-to-Market strategies is a consequence of better overall new product development capabilities.
If you want to improve management of time-to-market or improve Speed-to-Market, then your priority should be on improving overall product development capability.
