Transferring Learning About Speed-to-Market Across The Organization
pgermeraad
Transferring learning about Speed-to-Market between product development teams across the organization is a critical component of realizing the benefits of improving Speed-to-Market
Transferring learning between product development teams takes place primarily though person-to-person interaction as there is a lot of tacit information involved.
Some of this interaction will take place when people move between product development teams. Some people will want to move to another team after a project has finished. Such movement is normal; however it should take place when the project finishes as team stability is an important enabler of success in improving Speed-to-Market and moving people during a project causes significant delays.
Post-project reviews, particularly for projects that did not proceed as expected, are essential for learning from past projects and transferring lessons across the organization.
At the end of each project the team should create a short summary of what worked well, what didn’t and what changes, if any, would improve product development performance, including Speed-to-Market.
This information should be available to both business leadership and other product development teams via an easily accessible and searchable format.
Continual training is a necessary component of improving Speed-to-Market.
Both existing members of product development teams and new members must be included in this training.
Lessons learnt from your product development projects and by interacting with external sources of knowledge should be part of this training.
Coaches who are dedicated to improving product development performance should work with both business leadership and product development teams.
These people are an important mechanism for transferring learning about Speed-to-Market across the organization.
Continual measurement of time-to-market is an essential foundation for continuous improvement and transferring knowledge about Speed-to-Market across the organization.
The measurement of Speed-to-Market must be the responsibility of someone outside the product development team.
