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Transferring Learning About Speed-to-Market Across The Organization
- Transferring learning about Speed-to-Market between product development teams across the organization is a critical component of realizing the benefits of improving Speed-to-Market
- Transferring learning between product development teams takes place primarily though person-to-person interaction as there is a lot of tacit information involved.
- Some of this interaction will take place when people move between product development teams. Some people will want to move to another team after a project has finished. Such movement is normal; however it should take place when the project finishes as team stability is an important enabler of success in improving Speed-to-Market and moving people during a project causes significant delays.
- Post-project reviews, particularly for projects that did not proceed as expected, are essential for learning from past projects and transferring lessons across the organization.
- At the end of each project the team should create a short summary of what worked well, what didn’t and what changes, if any, would improve product development performance, including Speed-to-Market.
- This information should be available to both business leadership and other product development teams via an easily accessible and searchable format.
- Continual training is a necessary component of improving Speed-to-Market.
- Both existing members of product development teams and new members must be included in this training.
- Lessons learnt from your product development projects and by interacting with external sources of knowledge should be part of this training.
- Coaches who are dedicated to improving product development performance should work with both business leadership and product development teams.
- These people are an important mechanism for transferring learning about Speed-to-Market across the organization.
- Continual measurement of time-to-market is an essential foundation for continuous improvement and transferring knowledge about Speed-to-Market across the organization.
- The measurement of Speed-to-Market must be the responsibility of someone outside the product development team.
- This data must be shared across the organization.