Example of a Small Bicycle Seat Portfolio in “VALUE” View

The “Example of a Small Bicycle Seat Portfolio in VALUE View” figure shows how the ten aforementioned bicycle seat patents lay out on this grid. Note that the two of the patents have European and Japanese counterparts. In this case the company should very much focus on the ’806 and ‘423 patents. These patents cover features highly valued by customers and for which the company will be able to deliver to customers the product at a cost lower than competitors. Art below the line can either be licensed or abandoned. The preference is to try and license art in the lower left quadrant and abandon that art in the lower right. The logic for the latter is that there are very few companies that would want to license relatively low consumer value art which would cost them a lot of money to produce.