Typical Segmentation of portfolios in “USE” View

Shown in the “Typical Segmentations of Portfolios in “USE” View” figure is the amount of art in a large company’s portfolio that falls into each area of the matrix. This was first done for Dow Chemical Corporation the later confirmed by many organizations represented in the Licensing Executives Society. Note that once a portfolio comes under active management the amount of art suitable for abandonment drops to less than 5% and the art available for licensing drops to less than 10%. This is because once business line and intellectual property management personnel are incorporated into the R&D and innovation organization development processes, the innovation efforts become well directed and aligned with the company’s plans.