The personalities of individuals involved in the early stages of new business development have been found to be as important as a process itself by Greg Stevens and James Burley. New business development leaders and team members with Myers-Briggs type indicator scores that had preferences for intuition and thinking score highest in a Rainmaker Index. Those in the top third of the index generated 95 times more profit than those in the bottom third. Further, 32 of the 33 new business development projects from these types of individuals made money. This represents a success rate of 97% versus the 11% when moving from stage 4 to stage 7 on the ” Typical Industrial Project Success Curve” shown in the figure. The basis for this work was from 267 projects and hundreds of individuals collected over a ten-year period.