To avoid brand confusion, large corporations typically build a decision tree to guide product branding. The first step in step in a decision tree typically relates to COMMITMENT. The questions are: Is a product committed to the corporate standards? Is there a strategy for maintenance and growth? Is a product one a fighting [...]
A mark selected for a premium brand will most likely differ from a mark selected for a product that aims at economy minded consumers. Similarly, high tech marks that appeal to a tech savvy portion of the market may be meaningless to the less technically educated consumers. Artistic mark selection factors include: color, [...]
Steps in implementing a trademark strategy include assessing the market, selecting a mark that distinguishes the company’s goods and services from those of the competitors in the market, clearing the mark to assure its availability, and properly using the mark to secure trademark rights. The process of mark selection involves some important concrete [...]
An effective branding strategy includes positioning a product or service in the marketplace so that consumers automatically associate certain features and characteristics of the product with its brand name. The process includes selecting an appropriate mark to distinguish the product or service, acquiring rights in that mark, properly using the mark to preserve [...]
A brief summary of U.S. Patent Basics is below. An excellent resource for an Introduction to Patents is available from the World Intellectual Property Organization (WIPO) called “Inventing the Future” Patent Basics
Patent creation and exploitation is an evolutionary process. Over time, the recognized uses of a patent will change. To provide options for additional patent coverage, it may be desirable to keep an application pending so that its description can be enlarged and its coverage expanded as new opportunities are recognized. This strategy does [...]
Brief Definition / Description of Patents Patents are acquired by exchanging a detailed description of new knowledge for time-limited right to exclude others from its use. It is the applicant’s job to define the scope of the knowledge that is protected, in the form of brief descriptions called claims. The applicant is entitled [...]
Brief Definitions/Descriptions of Intellectual Property and Intellectual Assets IP Protection As an overview, conventional forms of IP protection are shown in the “IP Protection” figure. More details associated with obtaining and management of these assets follows.
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