Necessary Competencies Another high level tool for determining which technology to source or divest externally comes from Cambridge Technology Partners and is shown in the “Necessary Competencies” figure. Where a company is competitively vulnerable it is best to partner via Open Innovation to build a defensible position quickly.
Innovation Postures Derived from Market Growth and Relative Share Senior management teams thus need to look at technology needs that reflect the type of growth they want to stimulate. In doing so, they can identify the type of external partners most likely to supply the appropriate technology. Studies on OI continually highlight the [...]
R&D vs. Licensing The benefits of Open Innovation/Licensing are summarized in the “R&D vs. Licensing” figure. Not everything is as rosy as the figure portrays however. The key barriers to Open Innovation were found in a 2019 IRI survey to be (1) the technology was not as mature as expected resulting in project [...]
Strategies for Technology Acquisition Unfortunately, inbound open innovation does not always lead to expected improvements in innovation performance. A key factor for success is quickly and reliably determining which technology or solution a company should source externally. The “Strategies for Technology Acquisition” figure shows the possible strategies for acquisition in relation to the [...]
An increasing number of companies are practicing open innovation by relying on external sources of technology (note: in this Chapter the terms “Accessing External Technology” and “Open Innovation” or “OI” will be used interchangeably). The driver for this trend, as described in “The Reciprocity Advantage”, is the squeeze caused by ever-tightening margins and [...]
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