Innovation Archetypes For each successful company built on innovation there are thousands of other struggling to replicate the innovative DNA enjoyed by companies like Apple and Google. Frequently, companies try to copy outstanding innovators, but the efforts never catch on, and quickly become morbid and end up engendering cynicism. Research by IBM Global [...]
Eight Games of Innovation Since the R&D Games of Innovation is such an important way to understand many of the strategic options a company has this work will be discussed in more detail. The work was done at McGill University in Canada and found that there were eight games of innovation typically played [...]
Business Model Archetypes In the work done at the Sloan School of Management at MIT, four basic business model archetypes were defined. These were Creator, Distributor, Landlord, and Broker. From each of these basic archetypes 16 specific models were developed depending upon what type of asset was involved in the transaction. These are [...]
Causes of New Product Failure Causes of New Product Failure By way of introduction, picking the best strategy depends on what type of business you are in. But before we get started we need to take a look at why one would worry about new product development strategy in the first place. The [...]
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