Overview of Technology / Product Function / Markets Matrices One of the most powerful technology planning tools is shown in the “Overview of Technology / Product Function / Markets Matrices” figure. This matrix is comprised of technology, product function, and market segments. This matrix is a good tool for a company to use [...]
Approaches to Developing Strategic Plans The first point of view when companies embark on technology strategic planning is to make a distinction between strategic planning and strategic intent. The work by Gary Hamel and CK Prahalad underscored these differences. In their early work they attacked the application of concepts such as strategic fit [...]
Strategic Planning Process Almost all good strategic planning processes start with reviewing the internal and external environments. It's important to know what's going on inside a company (by way of core competencies), what competitors are doing, what the industry is doing, and what world trends are. This is the background for reviewing whether [...]
The most important strategic planning that needs to be done is from a business standpoint. Technology strategic planning is merely supportive of the business plan. Illustrating this assertion are results adapted from “Upside Down Marketing, Turning you’re Ex-Customers into Your Best Customers”, by George Walther on why customers slip away from a company. [...]
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