An obvious comment and appropriate question is that perhaps we really don’t need innovation to grow? We may disparage the last plateau stage in the "Simple Business Maturity S-Curve" figure as being an unattractive area of commoditization, low profits and no growth. Before dismissing this as bad business however, one has to remember [...]
Number of Ideas that Succeed at each New Product Development Gate Review An example of a typical R&D pipeline is shown in the "Number of Ideas that Succeed at each New Product Development Gate Review" figure. Along the bottom are the stage gates through which new businesses and new product development programs pass. [...]
It is important to understand the connection between innovation and growth. New ideas create new products and services that grow a company. This growth is necessary because companies borrow money to go into, and to stay, in business. Interest on these loans has to be paid from new revenue streams that innovation creates. [...]
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