Extracting Value from IP – Promoting IP to Maintain a Sustained Advantaged Business Position vis-à-vis Honorable Competitors
Most companies focus on protecting proprietary technologies that give their products and services an advantage over those of competitors. The classic cases include Xerox, which legally monopolized the copier market for nearly 20 years, earning double-digit margins and earnings growth. When Xerox was forced to license is copier patents under terms of a [...]
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