Similar to any investment that an organization undertakes, the value of the organization’s licensing-in arrangement should be quantified to ensure that it generates the required return. Well-known metrics such as economic-value-add can assist in this analysis. The EVA or economic value added is simply the profit minus the capital charges. Profit can be [...]
During the negotiation it’s also important to pay attention to the process. First, it is important to remember that driving for the very best deal possible can be fatal. You can win the war and lose the battle. P&G found this out when they were negotiating for technologies from small entities. Because of [...]
In negotiations there is also the cultural preparation that is required. Remember that everyone is on their best behavior during the deal process so make sure that these people are ones you can work with effectively day-to-day. You also want to determine if you can set up and maintain good communications. And finally [...]
After target licensors have been identified, the organization should prepare proposal binders customized to the technology or intellectual property to be licensed from the target license or. The proposal binders may include the following sections: a brief description of the organization and its licensing initiative; a high-level description of technology and/or intellectual property [...]
Once the top several technology or intellectual property candidates have been identified, the organization should drill down further in steps three to five of the Evaluation Process for a New Technology figure to identify and assess all the relevant technology and intellectual property licensors by performing the following tasks: compile a list of [...]
Compared to other options, in licensing reduces the time to market, reduces research and development costs, provides an entrance into a legally protected market, and helps build relationships with potential future strategic partners and acquisition candidates. Once licensing in strategy has been formulated, an organization would undertake the following four steps in order [...]
Success for an organization is driven by its ability to anticipate and satisfy its customers’ needs in an efficient, profitable manner. As rapid technological transformation of all industry continues, organizations cannot be expected to possess all the technology or intellectual property required to remain competitive. A sound, cohesive method for identifying internal technology [...]
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