The reviewing the environment approach to technology strategic planning consists of looking both inside and outside the company for patterns that affect the technology project portfolio. What follows are a mix of methodologies from various sources. They allow a corporation to see clearly the environment in which they are operating. Although many of [...]
Median Internal Research Expenditures as % of Sales The question naturally arises, is there a simple answer to achieving growth? One answer could be to just spend more money instead of changing the way New Product Development (NPD) and New Business Development (NBD) is done. Not surprisingly companies have tried many approaches to [...]
A simpler means to look at the right quantity and form of New Product Development (NPD) and New Business Development (NBD) is to follow the path of the arrow shown in the "Quantity and Dominant Form of Innovation Required" figure. Transforming the arrow from a line which is going from market value add [...]
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