To make the decisions between which art to keep internally in which to license out there needs to be a clear understanding and articulation of the business vision and strategy with respect to IP. This “IP and Business Alignment”, as shown in the figure, is critical if just the right amount and type of IP are to be created and maintained. Companies have gone astray here over the years by thinking that they will be able to extract value from extra intellectual property. In fact, if the technical in innovation organizations are well aligned with the corporate vision and strategies there is little extra art created. These companies make most of their money by selling in the marketplace their own internally developed products and services. It is only, on the other hand, corporations which by design are going to license out their products and services, as for example 3Com, that the value extraction effort needs to be fully resourced.
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