Patent/Product/Revenue Table

For proposed new patent applications that are going to cover new products that will fit into the existing product lines that the company already sells, the “Patent/Product/Revenue Table” is used to look up the revenue and profits of those very similar items. If the similar products are generating strong revenues and profits, and the new product is going to build on those strengths or perhaps cannibalize them, then in early stages of prosecution, it can be assumed the new product covered by the proposed new patent application, will likewise be valuable. This assessment is especially important if the new product being brought forward is incremental in nature and maps in the lower right part of the Use Map. Even though from the Use Map the new patent application may not be recommended for prosecution, if it will cannibalize, or be adjacent to, current high revenue and profitable products, the new patent application should be thoughtfully prosecuted instead of put aside.