When all tentative conclusions are taken together, an analyst creates a scenario. As mentioned above, in step six it is critical to double check for consistency and plausibility. In the “Assessing a Competitive Scenario” figure key steps and questions are listed for each element of the argument. The reasoning in any logic’s must be critically assessed. An indispensable means to test plausibility of any conclusion is to develop the strongest possible counterargument or counter conclusion. In summary, extensive learning about a competitor always takes place during the discussions and debates between authors and recipients of the CI studies.