Taking all this information forward to the management team, the project team recommended starting a project in the high ethylene content vinyl acetate copolymer emulsion area. Their logic for doing so was:
1. There is a likely opportunity to build and practice art related to the starting invention the company made.
2. It would be likely that the existing patented invention and newly developed art could be asserted against potential infringement.
3. It appears possible to enhance the IP strength prior to commercialization through additional patents
4. There are white space opportunities to explore in addition to the already existing major markets.
5. During the project development process the identified competitors can be tracked for any changes in their level and direction of activities.