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SPEED-TO-MARKET TRADE-OFFS

There are firms, products and markets for which increasing speed-to-market is likely to bring needed benefits to the company, there are others for which it may not. One high level trade-off is made at the project level.  If a project team receives appropriate top-management support, they have access to more company resources and [...]

2021-01-04T21:03:26-08:00

SPECIFIC ADVANTAGES FROM SPEED TO MARKET

Value Matrix for Speed to Market The advantages derived from improving Speed-to-Market depend upon a company’s brand image or reputation.  The best way to segment this viewpoint is via a “Value Matrix for Speed to Market” that segments based on Relative Cost vs. Performance. On the x-coordinate is the company’s relative cost to [...]

2021-02-24T16:23:30-08:00

HOW IMPORTANT IS SPEED-TO-MARKET (STM) TO YOUR BUSINESS?

At a high level of generality development speed is associated with new product success.  However many, but not all, firms benefit from implementing time-to-market practices to increase speed-to-market.  This picture becomes more complicated when considering individual organizations and products as there are organizations and products for which increasing speed-to-market is likely to increase [...]

2021-01-04T21:03:08-08:00

Sources, References and Selected Bibliographic Information for Posts Related to Strategic IP Planning

1. “Intellectual Property Strategy”, by Harry Grinnell, IP Review, Autumn 2006.2. “IP Strategy”, by John Cronin, presentation at LES Workshop, May 2002.3. “Business Model Archetypes”, by Peter Weill, Working Paper, May 2004.4. “Summary of IP Elements”, by Unknown, lesNouvelles, Dec. 2005, p. 161. 5. “Asset-based monopolies”, by Unknown, Research Technology Management, September 2003, [...]

2021-01-04T21:02:13-08:00

Selected Benchmarking of R&D Metrics

The following benchmarking data is provided to show the variability in metrics that exist between R&D organizations in different business areas, and with differing strategies to be labeled as a “high-performance brand” versus a “value brand”. Input Metrics Benchmarks: Type of R&D / Innovation Funding Distributions R&D / Innovation Funding Sources / Allocations [...]

2021-01-04T21:00:01-08:00

Business Level Metrics

There’s a great deal that is been written on metrics for business. The intent of this section is not to review such material. Instead this section has some unique collections of metrics it provides insight into managing innovation and intellectual property. Business Logistics Model In the “Business Logistics Model” figure performance indicators for [...]

2021-03-17T12:50:07-07:00

Intellectual Property Metrics

Metrics related to intellectual property have been covered lightly in some of the previous chapters on intellectual property. This section specifically addresses intellectual property metrics is related to R&D or business performance. Key high-level intellectual property metrics relating to R&D performance are: R&D $ / Patent% Patents Utilized (by category of Existing Products, [...]

2021-01-04T20:59:49-08:00

Competitive Intelligence Metrics

In order to excel as a technical organization it’s imperative to have good business competitive intelligence to understand both the business and technology environments. Without this understanding the best projects for commercialization will not be picked and project teams cannot be resourced appropriately to deal with competitive efforts. Cultural Adaptation Model Dimensions The [...]

2021-01-05T12:32:03-08:00

Visual Display of Metrics for Projects’ Progress and R&D Dashboard

Sometimes a picture is worth 1000 words. Pictures can also convey a lot more emotion, eliciting accolades or empathy. Visual Display of Technical Progress Visual Display of Market Progress Visual Display of Fun As shown in the three figures, “Visual Display of Technical Progress”, “Visual Display of Market Progress”, and “Visual Display of [...]

2021-01-05T12:30:09-08:00

Outcome / Governance Metrics and Inconsistent Correlations

At the highest level of abstraction lies Outcome or Governance metrics. These measure the results of R&D that shareholders can see and experience. From these stakeholders’ perspective questions like “what is the appropriate amount of money for to spend on R&D?” and “how do we know our investment in R&D is required for [...]

2021-01-05T12:22:43-08:00
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