As can be seen in the above sections, the role of the organizational or project leader is key to success when bringing an idea to market. Harlan Cleveland found that for the generalist leader, steepest part of the learning curve is not skills but attitudes. Those who presume to take the lead in [...]
Taking all this information forward to the management team, the project team recommended starting a project in the high ethylene content vinyl acetate copolymer emulsion area. Their logic for doing so was:1. There is a likely opportunity to build and practice art related to the starting invention the company made.2. It would be [...]
Blue Ocean Opportunities The final step in this competitive assessment process is to get ideas for new ventures. Preferably these are associated with the company’s current core competencies. One way to do this is to look at the landscape maps. Art located in the blue oceans is “not like the other art” by [...]
In addition to looking at inventors, the project team also looked at universities and other academic institutes to see if there was new technology being developed. This is done by searching the 17,000 patents in the database for assignees with university, college, regents, alumni, institute, her Majesty and other terms associated with academic [...]
Top Inventors in Sub-Field of Interest Extraordinary Inventors in Sub-Field of Interest As a final check the project team focused on individuals who are working in the subfield of interest. There are three ways to do this the first as shown in the “Top Inventors” figure. What can be seen in this analysis [...]
Small Players in Sub-Field of Interest In order not to leave any opportunities out, the project team also reviewed those assignees with only one or two patents. These documents were selected and since there were only 50 of them they were quickly hand-screened by the project team. This was done because often single [...]
Top Participants Technology / Use Focus in Sub-Field of Interest By viewing the patent art by patent class and competitor two observations can be made. First, those competitors that have similar investment patterns are in close competition with one another, these competitors and those areas should be avoided by the project team. Second, [...]
Changing Investments in Sub-Field of Interest It is not only the top participants who are of importance, but also those who are most changing their investment. The “Changing Investments” figure shows that companies are simultaneously building their efforts, and leaving, the field. The project team noted that the largest investors in the field [...]
Participants in Sub-Field of Interest Understanding who are the top players and their interest in a specific area is clearly important to the project team when recommending if their company should participate or not. There’s no reason to pick an area of strong intense competition if other open areas exist that would be [...]
Investment Velocity in Sub-Field of Interest This can be seen in the “Investment Velocity in Sub-Field of Interest” figure, investment has been going through five-year waves. Such waves of patent activity typically indicate new technology and market introductions. This is good news for the project team because markets that are in steep decline [...]
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