Definition: Location of Confidential Information within a Company's Asset Base Confidential Information will be taken to mean (1) information that is not known to the public, but (2) does not meet the requirements of a trade secret. Useful model for visualizing Confidential Information is shown in the Intellectual Capital figure. In this figure [...]
In order to enforce a Trade Secret as a property right you have demonstrated that the Information involved was indeed one of your company’s Trade Secrets. This means they must be documented in some manner. The problem with this fact is there are both advantages and disadvantages of doing so. In making a [...]
Before jumping into newer Next-Generation State and Gate or Agile/Lean project management practices it is important to recognize older practices that are both great references and the building blocks for newer practices to build upon. The work of Steele in the book Managing Technology and Robert Szakonyi in the book How to Successfully [...]
Example of KEYS Evaluation of the Environment Affecting Motivation Motivation is a term that is often not well defined. As a way to make an individual’s and organization’s motivation visible, Teresa Amabile worked with the Center for Creative Leadership to create a “KEYS Survey” that looks at the work environment affecting motivation. The [...]
The Desired Relationship Between Risk And Reward in R&D The book “Third-Generation R& D, Managing The Link To Corporate Strategy” shared solid strategies to plan when undertaking next-generation projects. This classic book advocated what should really drive R& D and business strategy was a relationship between risk and reward in R&D investments. The [...]
Learning Customers’ Needs Needs of Potential Customers Discussion Points Customer Development Process Relative Effectiveness The most critical component of incremental business strategy is to understand customer’s needs. In the “Learning Customers’ Needs” figure the common forms of gathering needs are shown. In contrast to this list are the “Needs of Potential Customers” [...]
Median Internal Research Expenditures as % of Sales The question naturally arises, is there a simple answer to achieving growth? One answer could be to just spend more money instead of changing the way New Product Development (NPD) and New Business Development (NBD) is done. Not surprisingly companies have tried many approaches to [...]
Up until the 1990s most corporations grew by way of using internal market, technology, and business development resources. It was always a challenge to run them in a way that would make sure that the company's growth was supported by new products and service offerings. In the 1990s however things changed. For successful [...]
Using innovation to effectively grow a company is one of the top problems facing R&D entities. Technology Management Trends Surveys conducted by the Industrial Research Institute (IRI) from 1990 to 2007 consistently show that using R&D to effectively grow a company as one of the top problems facing R&D leaders. The "Five Drivers [...]
When it comes to values, it is walking the talk that counts. Outside the company brand image is Paramount. Maintaining consumer confidence in the brand is critically important. When the quality or safety of products is questioned companies have learned that the right strategy is to own the problem and take quick decisive [...]
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