Low overall R&D project commercialization rates prompted Robert Cooper and others to start benchmarking NPD best practices. These were reported in Research Technology Management, February 2004. In their studies they listed 17 best practice topic areas going all the way from ideation through to commercialization. In this work 113 measures were studied across [...]
Program and Project roadmaps are constructed so that both the optimal as well as competing efforts can be seen. It’s important however to superimpose on these roadmaps integrated view that looks at other elements as shown in the “Integrated Road-maps” figure. (Note: figure repeated). Integrated Road-maps In addition to these elements showing an [...]
The strategic intellectual property process is developed by building the organization structure, the business processes, and the intellectual property methodologies to provide all that is needed to realize maximum value from intellectual property. Many of the concepts which are set out below are shown in the section “Example of an IP Strategic Plan”. [...]
The purpose of a good intellectual property strategy is to obtain for the Corporation the sustainable advantaged business position. The key words in the sentence are sustainable over time and advantaged versus competition. In extreme cases the advantage becomes that of a monopoly. The traditional view of monopolies as “asset-based” are those with [...]
When thinking of intellectual property as a class of assets it is sometimes helpful to distinguish it from the many other types of assets a business employs. In a working paper Peter Weill and his colleagues defined for basic business model archetypes shown in the “Business Model Archetypes” figure. Business Model Archetypes Although [...]
Although the need for innovation is built into a company's strategy at its birth, the right quantity and form of innovation varies. The quantity and dominant Form of innovation required for business success can be superimposed on a market value and economic value map as shown in the “Quantity and Dominant Form of [...]
You must be logged in to post a comment.