Business AttractivenessSales profit potentialFinancial returnNew sales ratioCost savings ratioR&D YieldR&D ReturnProjected value of the R&D pipelineSalesIncomeGrowth potentialFinancial returnNew sales ratioCost savings ratioProjected value of the R&D pipelineSalesIncomeCompetitive positionMarket shareSales protected by proprietary positionProduct synergyStrategic alignmentNumber of ways technology is exploitedIndustry restructuring by breakthrough technology/processesPolitical/social factorsBusiness FitCapital availabilityNumber of projects having business/marketing approvalPercent funded [...]