Another important way to look at technology strategy is to look at the timelines on which new product and service commercialization will occur. This is important because shareholders of the Corporation want to see constantly improving revenues and profits. Viewing the innovation strategy from the standpoint of when the projects will go commercial [...]
The Desired Relationship Between Risk And Reward in R&D The book “Third-Generation R& D, Managing The Link To Corporate Strategy” shared solid strategies to plan when undertaking next-generation projects. This classic book advocated what should really drive R& D and business strategy was a relationship between risk and reward in R&D investments. The [...]
Overview of Technology / Product Function / Markets Matrices One of the most powerful technology planning tools is shown in the “Overview of Technology / Product Function / Markets Matrices” figure. This matrix is comprised of technology, product function, and market segments. This matrix is a good tool for a company to use [...]
Approaches to Developing Strategic Plans The first point of view when companies embark on technology strategic planning is to make a distinction between strategic planning and strategic intent. The work by Gary Hamel and CK Prahalad underscored these differences. In their early work they attacked the application of concepts such as strategic fit [...]
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