• Step 2b of Improving Your Speed-to-Market Is:
    • Analyzing Your Current State And Planned Future State
  • Measure Speed-to-Market
    • Without a clear understanding of your start point it is impossible to plan for, or effect, a change
    • Ensure clear definitions for the critical time points of a project.
  • Document the Current State
    • How does the stated process for new product development match the realities of current product development projects? 
    • What areas and interfaces between areas are hindering your organizations Speed-to-Market?
    • Use fishbone diagrams or Pareto analysis to identify the most significant cause of current delay.
  • Conduct Stakeholder interviews
    • The experience and knowledge of various stakeholder groups is an important input in the Analyze phase.
    • Leadership team – It is important to understand the experience and expectations of this critical stakeholder group.
    • Product development teams –These interviews may unearth unexpressed issues that project teams fight with on a routine basis.
    • Manufacturing – The manufacturing function may be able to identify critical rate determining activities or resource constraints.
    • Suppliers – Development activities will rely on suppliers for materials, services or staffing.
    • Customers – It is important to develop robust mechanisms for customer feedback and validation of  increasing Speed-to-Market value. 
  • Planned future state
    • Incorporate your organization planned key enablers of Speed-to-Market?
    • Incorporate improving or at least maintaining product excellence from research and other functional groups.
    • Incorporate your R&D game; the various methods of accelerating innovation and product development and different methods and tools that can be used for managing the product development process
    • Incorporate the possibility of disadvantages from shortening development time and other unintended consequences of Speed-to-Market and other objectives
  • Following these considerations, the team should a develop plan for implementing improvements in Speed-to-Market.