• Step 2a of Improving Your Speed-to-Market Is:
    • Defining Your Speed-to-Market Problem
  • This Requires Creation of a Problem Statement
    • A team should develop a comprehensive problem statement and plan.
      • why Speed-to-Market matters;
      • the specific benefits; and,
      • mitigations to avoid potential disadvantages 
  • This Requires Creation of a Project Team
    • A dedicated team is essential. 
    • May require multiple levels and functions.
      • Getting the right team in place is important.
      • Members of the planning team may be involved in implementing the plan
      • Some may step aside to focus on other roles
      • Others may be added to implement the plan.