• Speed-to-Market Relies on R&D Efficiency and Effectiveness
• First-Mover vs. Follower Strategies
• Measuring Speed-to-Market Matters
• Relationship Between Speed-to-Market and Product Success
• Overall Product Development Capability Counts for Speed-to-Market!
• Where During the Development Cycle Does Speed-to-Market Really Count?
• Project Team Do’s and Do-not’s
• Setting Speed-to-Market Metrics
• Enablers of Speed-to-Market Performance
• Use “R&D Game” Insights to Set Project Parameters
• Methods of Accelerating Innovation and Product Development
• Effective Decision-Making Matters!
• Transferring Learning About Speed-to-Market Across The Organization

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