Inverted "U" Relationship Between Product Success and Development Speed Step 1a of Improving Your Speed-to-Market Is:Determine if Speed-to-Market matters for your business?Decide why Speed-to-Market matters for your products and market segments.You need to be clear about why Speed-to-Market matters!If you believe that your competitors have better Speed-to-Market performance, have you measured your performance [...]
Step One of Improving Your Speed-to-Market Is:Decide If Improving Speed-to-Market Will Contribute To Meeting Your Business Goals The Four Sub-Steps Are:Step 1a. Does Speed-to-Market matter for your business?Step 1b. What specific benefits are you seeking?Step 1c. What disadvantages do you want to avoid? – Balancing Speed-to-Market and other objectivesStep 1d. Decision point – [...]
Step One:Decide if improving Speed-to-Market will contribute to meeting your business goalsStep Two:Devise a plan for improving your Speed-to-MarketStep Three:Implement and continuously improve management of your Speed-to-MarketThis is an ongoing process of improvementIt is not “once-and-done”The Elements and Details of each Step follow
The relationship between Speed-to-Market and product success is complicated. at a high level of generality Speed-to-Market is associated with new product success; however, watch out as there are businesses and products for which increasing Speed-to-Market may not increase product success. Focus on your overall product development capability rather than narrowly on Speed-to-Market.it is likely that [...]
Definition of Speed-to-MarketSpeed-to-Market is the ability:to launch a product at the right time considering your:business, technology and IP strategies,your competition,product life-cycles in your industry and market windows;and, to do this as efficiently as possible while maintaining effectiveness.The following Posts walk through the elements of “Speed-to-Market” New Business Development and R&D InitiativesUse the "Next" [...]
1. “Intellectual Property Strategy”, by Harry Grinnell, IP Review, Autumn 2006.2. “IP Strategy”, by John Cronin, presentation at LES Workshop, May 2002.3. “Business Model Archetypes”, by Peter Weill, Working Paper, May 2004.4. “Summary of IP Elements”, by Unknown, lesNouvelles, Dec. 2005, p. 161. 5. “Asset-based monopolies”, by Unknown, Research Technology Management, September 2003, [...]
The following benchmarking data is provided to show the variability in metrics that exist between R&D organizations in different business areas, and with differing strategies to be labeled as a “high-performance brand” versus a “value brand”. Input Metrics Benchmarks: Type of R&D / Innovation Funding Distributions R&D / Innovation Funding Sources / Allocations [...]
There’s a great deal that is been written on metrics for business. The intent of this section is not to review such material. Instead this section has some unique collections of metrics it provides insight into managing innovation and intellectual property. Business Logistics Model In the “Business Logistics Model” figure performance indicators for [...]
Metrics related to intellectual property have been covered lightly in some of the previous chapters on intellectual property. This section specifically addresses intellectual property metrics is related to R&D or business performance. Key high-level intellectual property metrics relating to R&D performance are: R&D $ / Patent% Patents Utilized (by category of Existing Products, [...]
In order to excel as a technical organization it’s imperative to have good business competitive intelligence to understand both the business and technology environments. Without this understanding the best projects for commercialization will not be picked and project teams cannot be resourced appropriately to deal with competitive efforts. Cultural Adaptation Model Dimensions The [...]
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