4th Generation Spiral Process

Spiral Innovation Process of Fourth Generation R&D The spiral process shown in the “Spiral Innovation Process of Fourth Generation R&D” figure incorporates tests of many business assumptions including the attributes of value described by the Eighth Principle of 4G. The spiral process helps build a business model in the outer process loop shown [...]

2021-01-02T10:23:36-08:00

4th Generation Innovation Pathway Matrix

Fourth Generation R&D Innovation Path Matrix Relating this body of work back to the Strategic Planning Section III, one can see in the 4G Innovation Path Matrix Figure how one moves from “knowing what you know” and “incremental innovation”, upwards towards accessing “not knowing what you don’t know” and “radical innovation”. The insight [...]

2021-01-02T10:21:50-08:00

4th Generation Innovation Nested Innovation Processes

For radical innovation to be successful both the business model and the technology must be simultaneously created. The “The Two Nested Innovation Processes of Fourth Generation R&D Management” figure shows how this works at a high level. The Two Nested Innovation Processes of Fourth Generation R&D Management The outer loop is an innovation [...]

2021-01-02T10:19:07-08:00

Phases of Innovation in 4th Generation Innovation

The Six Phases of Innovation in Fourth Generation R&D Management It is a pair of nested iterative nonlinear innovation processes that enable business organizations (including its capabilities, business model and industry structures, supplemented with its suppliers as partners) to create a much higher level of value from radical innovation. The pair of iterative [...]

2021-01-02T10:15:11-08:00

The New Market Knowledge Channel in 4th Generation Innovation

The New Knowledge Channel in Fourth Generation R&D Management In order to understand what the true preferences of consumers are, today’s companies must take advantage of “The New Knowledge Channel in Fourth Generation R&D Management” as shown in the figure. The Channels in restructured markets are part of a new 4G dominant design [...]

2021-01-02T10:12:40-08:00

4th Generation Principles and Practices

The Twelve Principles of Fourth Generation R&D Management The fourth generation (4G) of R&D and innovation management has twelve new fundamental principles and practices, summarized in the “Twelve Principles of Fourth Generation R&D Management” figure. Practicing these principles is essential in order to unleash radical innovation in an organization. Key in these processes [...]

2021-01-02T10:10:18-08:00

4th Generation Integrated Business and Technology Processes

Four Generations of Innovation Management Since 1900, there have been “Four Generations Of Innovation Management” that have been accepted as best practice as shown in the figure. However, core limitations exist in the first, second and third generations of innovation management that form barriers to radical innovation and block needed improvements in the [...]

2021-01-02T10:08:17-08:00
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