Competitive Intelligence storyboards are a means to summarize in one page (sometimes a large poster) all of the relevant information for a competitor, technology, or industry segment. A Competitive Intelligence War room is an area set aside for use as an intelligence or knowledge center, as a demonstration room for reverse engineering purposes, [...]
Six Angles of Competition As information is gathered for a competitive assessment, it is most helpful to structure it in a meaningful way. A good methodology to use is the Six Angles of Competition as shown in the figure. In this figure the various competitive angles include: (1) Direct competitors: solve the same [...]
ACH Techniques Within a structured Analysis of Competing Hypothesis approach there are other useful techniques to create and test hypotheses. Because of the variety of industries which use competitive assessments the best techniques to use vary widely across them. Some primary technology analysis techniques many companies have found most useful are shown in [...]
Assessing a Competitive Scenario When all tentative conclusions are taken together, an analyst creates a scenario. As mentioned above, in step six it is critical to double check for consistency and plausibility. In the “Assessing a Competitive Scenario” figure key steps and questions are listed for each element of the argument. The reasoning [...]
When it comes time to gather the information and start the analysis there are number of techniques which are helpful. One of the best general-purpose methodologies for intelligence analysis is Richard Heuer’s Analysis of Competing Hypotheses (ACH). First developed by Heuer between 1978 and 1986 while he was an analyst at the Central [...]
The CTI process has four parts: FOCUS - COLLECT - ANALYZE – ACT The big differences are: (1) It does not assume a data base exists, and often there is none. (2) It does not end with dissemination, which is enough when the CIA briefs a general or the president - you assume [...]
Competitive Assessment Process Hovis, and separately Langabeer were more direct in their definition of the process. In the “Competitive Assessment Process” figure, they’re more explicit that the information collected be actionable. Each of their stages focuses on the business impact of the competitive assessment. They advocated strongly that practitioners dive hard to figure [...]
The most important place to start any discussion of competitive intelligence is with the Code of Ethics by which to conduct such investigations. The Society of Competitive Intelligence Professionals has a solid decades old code. It is:• To continually strive to increase respect and recognition for the profession.• To pursue one’s duties with [...]
How Intellectual Property Influences What To Create Intellectual property also affects the manner in which a company grows and builds the technology upon which its business is based. This is shown in the “How Intellectual Property Influences What To Create” figure. When a company is looking for growth it either starts from a [...]
Uses of IP Based Information There are also processes which use the information element of intellectual property to develop plans and tactics as shown in the “Uses of IP Based Information” figure. These legal documents define a set of rights, exclude others from use of the identified intellectual property, are filed with government [...]
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