There are many good references on how to conduct good technology and commercial intelligence. The secret is not so much in ways to get information, but rather in asking the right questions and making sure the answers create a self-consistent viewpoint. For Technology Planning the iterative process is shown in the “Intellectual Asset [...]
Elements of Competitive Intelligence Used in Technology Strategic Planning In Chapter 7 various methodologies for strategic technology planning were discussed. Common among all of them was the importance of obtaining early warning of new developments, capabilities, and strategies of competitors and potential competitors to support wise decision-making. The planning team needs to know [...]
Patent analysis can also provide information on management style. Utilizing patent citation trees, each of the target company’s propensities to invest in work to create a sustained advantaged position can be seen. Those companies with patent fences are much more likely to achieve high-performance, high price solutions in the marketplace over longer periods [...]
How to Use IP in the M&A Process In addition to intellectual property being one of the due diligence items reviewed during the M&A process, intellectual property information can also be used to find, analyze, and negotiate agreements. The ” How to Use IP in the M&A Process” figure shows at a high [...]
Example Patent Portfolio Metrics of Acquisition Target A In constructing the comparative radar diagrams 22 measures of portfolio performance are calculated in the three areas of legal, citation, and geographic strengths. In the “Example Patent Portfolio Metrics of Acquisition Target A” figure, the metrics associated with prosecution / maintenance / litigation are shown [...]
Summary Strategic Gap Analysis Table For executive teams the extended SWOT analysis example can work well for backup but an even shorter form needs to be used to set the stage during presentations. The “Summary Strategic Gap Analysis Table” figure shows how the analysis can be collapsed in a way that shows both [...]
For M&A analysis, Paul Dishman advocates using an extended SWOT analysis which tailors the analysis to specific examination topics. Typical analysis topics in his extended SWOT analysis consist of: (1) market share gain, (2) market entry, (3) intellectual property, (4) financials, (5) management team,(6) owners and founders, (7) products and services, (8) manufacturing, [...]
Role of CI in Business Appraisals In the paper “CI Business Evaluation”, Margaret Horne discusses the typical steps followed in performing business appraisals, along with the role that CI plays in each. These steps and the corresponding CI action are shown in the “Role of CI in Business Appraisals” figure. Carrying out these [...]
Relative Differences in Content Between the Layers A follow on to the displays in War Rooms, is the communication of specific relevant information to key roles in the organization. The “Relative Differences in Content Between the Layers” figure shows how the information is best displayed in the War Room for Senior Management, Strategy [...]
When it comes to concise display of competitor information, storyboards are an excellent choice. On the competitor wall of the competitive intelligence war room large storyboards are used to display each major competitor’s information. The “Example Competitor Storyboard” figure shows how the elements are laid out. Example Competitor Storyboard The deliverable for the [...]
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