Companies typically have a system in place for new ideas. These include systems for identification, evaluation, and handling new products and service opportunities. They also typically have a somewhat aligned their R&D and IP portfolio integration with business strategy. And finally they often have a core business that has evolved its business strategy [...]
The Dyadic Fourth Generation R&D Organization On the operations side of 4G innovation the Tenth Principle of 4G directs the creation and operation of two new types of innovation labs that supplement traditional R&D labs and market research activities such as focus groups and surveys that are jointly staffed by partner organizations. The [...]
Eleven Component Parts of a Business Model in Fourth Generation R&D When it comes to developing a 4G business model, the template is shown in the “Eleven Component Parts of a Business Model in Fourth Generation R&D” figure. The 4G business model is an extension to the model described by Alexander Osterwalder. The [...]
Spiral Innovation Process of Fourth Generation R&D The spiral process shown in the “Spiral Innovation Process of Fourth Generation R&D” figure incorporates tests of many business assumptions including the attributes of value described by the Eighth Principle of 4G. The spiral process helps build a business model in the outer process loop shown [...]
Fourth Generation R&D Innovation Path Matrix Relating this body of work back to the Strategic Planning Section III, one can see in the 4G Innovation Path Matrix Figure how one moves from “knowing what you know” and “incremental innovation”, upwards towards accessing “not knowing what you don’t know” and “radical innovation”. The insight [...]
For radical innovation to be successful both the business model and the technology must be simultaneously created. The “The Two Nested Innovation Processes of Fourth Generation R&D Management” figure shows how this works at a high level. The Two Nested Innovation Processes of Fourth Generation R&D Management The outer loop is an innovation [...]
The Six Phases of Innovation in Fourth Generation R&D Management It is a pair of nested iterative nonlinear innovation processes that enable business organizations (including its capabilities, business model and industry structures, supplemented with its suppliers as partners) to create a much higher level of value from radical innovation. The pair of iterative [...]
The New Knowledge Channel in Fourth Generation R&D Management In order to understand what the true preferences of consumers are, today’s companies must take advantage of “The New Knowledge Channel in Fourth Generation R&D Management” as shown in the figure. The Channels in restructured markets are part of a new 4G dominant design [...]
The Twelve Principles of Fourth Generation R&D Management The fourth generation (4G) of R&D and innovation management has twelve new fundamental principles and practices, summarized in the “Twelve Principles of Fourth Generation R&D Management” figure. Practicing these principles is essential in order to unleash radical innovation in an organization. Key in these processes [...]
Four Generations of Innovation Management Since 1900, there have been “Four Generations Of Innovation Management” that have been accepted as best practice as shown in the figure. However, core limitations exist in the first, second and third generations of innovation management that form barriers to radical innovation and block needed improvements in the [...]
You must be logged in to post a comment.