Competitive Assessment Tools and Viewpoints for the Scale-Up Stage

Scale-up is the last stage prior to full product launch. The following seven Competitive Assessment Tools and Viewpoints used for the Scale-Up stage (Tools 44-50) are focused on obtaining protective IP rights for the commercial product and any easy follow-on approaches competitors might try. Competitive Assessment Tools and Viewpoints tools help visualize how [...]

2021-01-04T12:34:08-08:00

Competitive Assessment Tools and Viewpoints for the Development Stage of New Product Development

Development projects are the few projects that are highly promising for commercialization and meet all the requirements for profitable business products. The following eleven Competitive Assessment Tools and Viewpoints for this Development stage (Tools 33-43) are designed to test if candidate technologies in this stage have forecast long-term corporate benefits, and meet all [...]

2021-01-04T12:13:54-08:00

Competitive Assessment Tools and Viewpoints for the Feasibility Stage of New Product Development

The following twelve Competitive Assessment Tools and Viewpoints for the Feasibility stage (Tools 21-32) are designed to test whether a concept can be validated in the lab and with some lead customers. The emphasis is on proof-of-principle in real business applications. Business considerations such as market window and competitive reaction begin to be [...]

2021-01-04T12:02:35-08:00
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