To summarize all the above information for the management team, the assessment this competitive intelligence team produced would be put into four bullet points:
Strengths: Established industry, Competitive yet healthy rivalry, Competitors have different strategies and approaches, and the portfolios are suited to protect each companies own business interest.
Weaknesses: No strong IP player, All portfolios are small to moderate in size, Industry is likely cost competitive without a high performance leader.
Opportunities: Change industry structure with protected innovation, Out-license technology to other industries for increased revenue generation, and Partnership opportunities exist in the current competitive set.
Threats: There has been a recent, large, and upward change in patenting activity, mirrored by several companies. Since the velocity of patenting activity is increasing, an aggressive posture is required, and Patent conflicts are not likely, but when they arise, Competitor A would be the probable party to bring suit.