Project Goals Most project goals are to quickly develop high-value products and services for the Corporation’s internal use, and to license out where appropriate an expanding net of related intellectual property. This is shown in the “Project Goals” figure. The role of competitive assessment is to spark, expand and audit all ideas to [...]
There are many good references on how to conduct good technology and commercial intelligence. The secret is not so much in ways to get information, but rather in asking the right questions and making sure the answers create a self-consistent viewpoint. For Technology Planning the iterative process is shown in the “Intellectual Asset [...]
Example of a Patent / Product / Revenue Table The final tool to integrate intellectual property and business decision-making is that of a “Patent / Product / Revenue Table” as shown in the figure. This figure is created by integrating the financial information from the company books, with its manufacturing tracking system, and [...]
Example of a Small Bicycle Seat Portfolio in “VALUE” View The “Example of a Small Bicycle Seat Portfolio in VALUE View” figure shows how the ten aforementioned bicycle seat patents lay out on this grid. Note that the two of the patents have European and Japanese counterparts. In this case the company should [...]
“Value” View of Patent Portfolios Once art that is covering commercial or strategic products or programs is understood the next tool to be used is the “VALUE view of Patent Portfolios”, as is shown in the Figure. This mapping of patents was created by a pairwise comparison of the products or technologies claimed [...]
Example of a Small Bicycle Seat Portfolio in “USE” View In the “Example of a Small Bicycle Seat Portfolio in “USE” View” figure, ten patents held by a bicycle seat company were plotted on the USE view. The company can quickly focuses efforts on building out art in its growth position as represented [...]
Typical Segmentation of portfolios in “USE” View Shown in the “Typical Segmentations of Portfolios in “USE” View” figure is the amount of art in a large company’s portfolio that falls into each area of the matrix. This was first done for Dow Chemical Corporation the later confirmed by many organizations represented in the [...]
“USE” View of Patent Portfolios The first tool to use is that of a “USE view of Patent Portfolios” as shown in the figure. For large corporations the vertical axis is used to segment the different business units of a large corporation (or business lines of a small company) in a range from [...]
Similar to any investment that an organization undertakes, the value of the organization’s licensing-in arrangement should be quantified to ensure that it generates the required return. Well-known metrics such as economic-value-add can assist in this analysis. The EVA or economic value added is simply the profit minus the capital charges. Profit can be [...]
During the negotiation it’s also important to pay attention to the process. First, it is important to remember that driving for the very best deal possible can be fatal. You can win the war and lose the battle. P&G found this out when they were negotiating for technologies from small entities. Because of [...]
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