First-mover and fast-follower or follower are important time-to-market based strategies.  The relationship between these strategies and new product success is complex, with many factors influencing the relationship between order of entry to a market and performance.  There are many examples of both the advantages and dis-advantages of each strategy. Advantages of being a first-mover [...]

Effectiveness in product developmentEffectiveness is the ability to develop a product of the requisite quality. Effectiveness is fundamentally about learning – the ability of the project team to:acquire the information they need – customer feedback, for example,assimilate it and combine it with their existing knowledge; and,apply the knowledge they have generated to developing the [...]

Speed-to-Market Relies on R&D Efficiency and EffectivenessFirst-Mover vs. Follower StrategiesMeasuring Speed-to-Market MattersRelationship Between Speed-to-Market and Product SuccessOverall Product Development Capability Counts for Speed-to-Market!Where During the Development Cycle Does Speed-to-Market Really Count?Project Team Do’s and Do-not’sSetting Speed-to-Market MetricsEnablers of Speed-to-Market PerformanceUse “R&D Game” Insights to Set Project ParametersMethods of Accelerating Innovation and Product DevelopmentEffective [...]

Six Key Elements of a Speed to Market Initiative Step 3c of Improving Your Speed-to-Market Is:Improve, Monitor and Learn From Your Speed-to-Market InitiativeActivities should include:Post-project reviewsEnsuring that lessons learned about speed/Speed-to-Market are transferred across the organization.Continuous monitoring existing or new impediments to Speed-to-MarketContinual training and coaching of both project teams and business leadershipWatch [...]

Matrix of Methods to Accelerate Innovation and Product Development Step 3a of Improving Your Speed-to-Market Is:Initiating Speed-to-Market Pilot Project(s)Begin implementation with one or two pilot projects.Use Methods of Accelerating Innovation and Product Development matrix to select best optionsSelect the first project and then a “coach” project team and business leadership to:plan the project;gather [...]

Step Three of Improving Your Speed-to-Market Is:Implementing And Continuously Improving Management Of Your Speed-to-Market InitiativeThe Three Sub-Steps Are:Step 3a.  Initiate pilot project(s)Step 3b.  ImplementStep 3c.  Improve, monitor and learn

Step 2e of Improving Your Speed-to-Market Is:Make the Decision to Implement the Proposed Speed-to-Market Changes or Not.Does the organization agree to proceed to implement the proposed changes in a pilot program?Do you have the Five Enablers of Speed-to-Market Performance present in your organization and if not, are you willing to build them?Five General [...]

R&D Game Grid with Quantity of Speed-to-Market Techniques Available Indicated for Each Industry Segment Step 2d of Improving Your Speed-to-Market Is:Select Improvement Processes and Areas to AddressAre you taking advantage of all knowledge related to Speed-to-Market initiatives?Are you using the best-practices in Speed-to-Market for your industry sectorUse “R&D Game” Insights to Set Project [...]

Problem Statements Require Mindful Thought Step 2c of Improving Your Speed-to-Market Is:Reviewing Your Problem StatementBefore proceeding consider the following:Does the leadership team have the right problem statement?Does the project team’s findings validate this problem statement?Do the actions identified address the concerns of the problem statement?Is the work involved in changing worth the potential [...]