To summarize all the above information for the management team, the assessment this competitive intelligence team produced would be put into four bullet points: Strengths: Established industry, Competitive yet healthy rivalry, Competitors have different strategies and approaches, and the portfolios are suited to protect each companies own business interest. Weaknesses: No strong IP [...]
To understand the areas of investment in more detail the landscape map is made from the text found in the patent specification. Since passive since patent specifications cover both business and technology elements the landscape map of the “Specific Business/Technology Areas of Investment Focus” figure can be used to understand who is really [...]
Investment Velocities To find out if the field is active the number of patents published per year is plotted as shown in the “Investment Velocities” figure. This is referred to as investment velocity because the work done at the Industrial Research Institute found that issued US patents correspond to approximately $1 million spent [...]
In the “Competitor A’s Patent Portfolio“ figure, the art held by this competitor is moderately strong in all four categories. The portfolio is of a moderate size. Applications and patents are filed worldwide. The number of references and cited by counts contained in these patents and applications is around the average for benchmarked [...]
When profiling an IP portfolio from a business perspective, there are six main areas to consider. These are: (1) Overall Size and Scope, (2) Validity and Value, (3) Licensing Size, Depth and Breadth, (4) Sustainability, (5) Velocity, and (6) Direction. For the first four areas a star/spider chart is made using over two [...]
When developing strategic plans it is important to know your competitor strengths and weaknesses. Likewise when developing business partners the same needs exist. The long-term viability of a business is strongly dependent upon knowing your competitor strengths and weaknesses, identifying opportunities and threats these competitors present, and uncovering unknown competitors. When developing this [...]
Example Patent Portfolio Metrics of Acquisition Target A In constructing the comparative radar diagrams 22 measures of portfolio performance are calculated in the three areas of legal, citation, and geographic strengths. In the “Example Patent Portfolio Metrics of Acquisition Target A” figure, the metrics associated with prosecution / maintenance / litigation are shown [...]
Summary Strategic Gap Analysis Table For executive teams the extended SWOT analysis example can work well for backup but an even shorter form needs to be used to set the stage during presentations. The “Summary Strategic Gap Analysis Table” figure shows how the analysis can be collapsed in a way that shows both [...]
For M&A analysis, Paul Dishman advocates using an extended SWOT analysis which tailors the analysis to specific examination topics. Typical analysis topics in his extended SWOT analysis consist of: (1) market share gain, (2) market entry, (3) intellectual property, (4) financials, (5) management team,(6) owners and founders, (7) products and services, (8) manufacturing, [...]
First Past Evaluation Criteria Using either the subject matter expert or automated methodology, the patents in the portfolio are then ranked based on their title, patent abstract, main claim, age, citations, in the context of the technology and markets. The patents are then assigned a rank of 1, 2 or 3, including a [...]
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