Focus on your overall product development capability rather than narrowly on Speed-to-Market.Enablers of Speed-to-Market Performance that are strong or significant contributors to product development speed are strongly associated with overall proficiency in new product development.Faster development speed leads to improved product success in the market depending upon a variety of industry and competitive [...]

At a high level of generality Speed-to-Market is associated with new product success.  However, this picture becomes more complicated when considering individual businesses and products: there are businesses and products for which increasing Speed-to-Market is likely to increase product success, there are others for which it may not. One performance trade-off is made [...]

Measuring Speed-to-Market  is a pre-requisite for managing Speed-to-Market.You must have clear definitions for the critical time points of a projectThese include, but are not limited to, project start and project endEnsure they are applied consistently. There are many ways to define the critical time points of a project, so it is important to select [...]

First-mover and fast-follower or follower are important time-to-market based strategies.  The relationship between these strategies and new product success is complex, with many factors influencing the relationship between order of entry to a market and performance.  There are many examples of both the advantages and dis-advantages of each strategy. Advantages of being a first-mover [...]

Effectiveness in product developmentEffectiveness is the ability to develop a product of the requisite quality. Effectiveness is fundamentally about learning – the ability of the project team to:acquire the information they need – customer feedback, for example,assimilate it and combine it with their existing knowledge; and,apply the knowledge they have generated to developing the [...]

Speed-to-Market Relies on R&D Efficiency and EffectivenessFirst-Mover vs. Follower StrategiesMeasuring Speed-to-Market MattersRelationship Between Speed-to-Market and Product SuccessOverall Product Development Capability Counts for Speed-to-Market!Where During the Development Cycle Does Speed-to-Market Really Count?Project Team Do’s and Do-not’sSetting Speed-to-Market MetricsEnablers of Speed-to-Market PerformanceUse “R&D Game” Insights to Set Project ParametersMethods of Accelerating Innovation and Product DevelopmentEffective [...]

Six Key Elements of a Speed to Market Initiative Step 3c of Improving Your Speed-to-Market Is:Improve, Monitor and Learn From Your Speed-to-Market InitiativeActivities should include:Post-project reviewsEnsuring that lessons learned about speed/Speed-to-Market are transferred across the organization.Continuous monitoring existing or new impediments to Speed-to-MarketContinual training and coaching of both project teams and business leadershipWatch [...]

Matrix of Methods to Accelerate Innovation and Product Development Step 3a of Improving Your Speed-to-Market Is:Initiating Speed-to-Market Pilot Project(s)Begin implementation with one or two pilot projects.Use Methods of Accelerating Innovation and Product Development matrix to select best optionsSelect the first project and then a “coach” project team and business leadership to:plan the project;gather [...]